Guy Kawasaki's Book Recommendations
Guy Kawasaki is a marketing executive, author, and venture capitalist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Based on his book recommendations, he has wide-ranging interests in writing, innovation, business strategy, and humor.
📖 Written by Guy Kawasaki
📚 Books Recommended by Guy Kawasaki 17
The Innovator's Dilemma
"Taught me why it’s so hard to come up with a second hit."
book list View source ↗"This was a formative read for me: it taught me why it’s so hard to come up with a second hit and why startups often have the advantage when creating curve-jumping innovation."
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The Effective Executive
"Another formative read for me. I devoured this book while in college. I can’t say that I’ve always been an effective executive, but Peter Drucker was a hero of mine."
blog View source ↗"I devoured this book while in college."
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Crossing the Chasm
"Entrepreneurs should read this book when they are cranking out their 'conservative' sales projections."
book list View source ↗"I learned the hard way about chasms while working for Apple. The early adopters are easy–“main street” is hard. Entrepreneurs should read this book when they are cranking out their “conservative” sales projections."
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Mastering the Dynamics of Innovation
"Opened my eyes with evidence and findings about innovation."
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Influence
"The guiding light for how I conduct business—and in many ways how I live my life."
book list View source ↗"Meet Dr. @RobertCialdini is the “godfather of influence.” His book, Influence: The Psychology of Persuasion, is the guiding light for how I conduct business—and in many ways how I lives my life. #remarkablepeople #podcast"
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If You Want to Write
"Perhaps my favorite book of all time."
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The Chicago Manual of Style
"I can’t stand bad grammar. This is the definitive book on how to handle the tweaky issues that come up in writing. I once read it cover to cover–dare I admit this?"
blog View source ↗"The definitive book on how to handle the tweaky issues that come up in writing."
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Inevitable Illusions
"Explains how entrepreneurs confuse themselves."
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The Hockey Handbook
"Probably the best book ever written about hockey tactics."
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Uncommon Genius
"Gets into the minds of the 'genius' award winners of the MacArthur Foundation."
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How to Change
"If you're struggling to kick-start change, Katy Milkman and her book How to Change offer an invaluable, science-based blueprint for achieving your goals, once and for all. ON THE PODCAST:"
tweet View source ↗Risk
"Just finished interviewing General Stanley McChrystal for my podcast. This is the best book I’ve ever read about leadership. He is this generation’s Peter Drucker."
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The Four Steps to the Epiphany
"Successful thinking 💡 This is one of my favorite books for inspiration when it comes to strategy. Steve Blank is recognized for his creation of the customer development method that launched the Lean Startup movement. You're going to love his episode on #remarkablepeople. It"
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Humor, Seriously
"Humor is a serious business! Check out this book..."
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The Testaments
"I love Margaret Atwood’s message and appreciate her efforts to prevent the end of the world. Her latest book is The Testaments, sequel to The Handmaid's Tale. 📕 Read it and spread its message to help prevent Making America Gilead again. PODCAST 🎧"
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Future Forward
"It's about time that Pat's vision and wisdom sees the light of day."
book list Cited in: future forward →