Influence
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled pe
ISBN: 9780688128166
🎯 Who Recommends This Book 20
Naval Ravikant
Business & Entrepreneurship""Influence was fundamental and had a lot to teach.""web View source ↗
"Fundamental and had a lot to teach."web View source ↗
"Fundamental and had a lot to teach."
book list View source ↗"@JackDickersons @AdHocAccount_ Great book. I just can’t recommend Cialdini’s other work as strongly so I left him out."
tweet View source ↗
Guy Kawasaki
Business & Entrepreneurship"The guiding light for how I conduct business—and in many ways how I live my life."
book list View source ↗"Meet Dr. @RobertCialdini is the “godfather of influence.” His book, Influence: The Psychology of Persuasion, is the guiding light for how I conduct business—and in many ways how I lives my life. #remarkablepeople #podcast"
tweet View source ↗
Neil Strauss
Author"Best book ever on persuasion and marketing."
blog View source ↗"Understanding these [principles] make all the difference in making the leap from interest to attraction."
book list View source ↗
Patrick O'Shaughnessy
Finance & Investing"@ykovzel @peteweishaupt You can do in school. Make it a series of projects with guidance and sharing in between. The best book on sales is Influence by Cialdini. But even after reading that you have to go out it into practice."
tweet View source ↗"Patrick O'Shaughnessy recommended this book on a blog post."
book list View source ↗Alexis Ohanian
Business & Entrepreneurship"[Helps you] navigate the world with heightened awareness for how we're always being influenced/manipulated."
book list View source ↗"Great recommendations and I'd also add Influence in order to navigate the world with heightened awareness for how we're always being influenced/manipulated."
tweet View source ↗Andrew Wilkinson
Business & Entrepreneurship"[One of] my most recommended business books."
book list View source ↗
James Clear
Author"[One of] the 10 best nonfiction books of all-time."
book list View source ↗
Mark Manson
Content Creator"Mark Manson recommended this book on his website."
book list View source ↗
Max Levchin
Business & Entrepreneurship"One of Max Levchin's answers to "what's your favourite business book you'd advise to young entrepreneurs?"
book list View source ↗Michael Hyatt
Business & Entrepreneurship"Michael Hyatt recommended this book on his website."
book list View source ↗
Noah Kagan
Business & Entrepreneurship"People can be influenced in their behaviors by many different tactics."
book list View source ↗
Ramit Sethi
Finance & Investing"Ramit Sethi mentioned this book on "The Tim Ferriss Show" podcast."
book list View source ↗Samy Kamkar
Technology"I love it because it was a very systematic and analytical approach to the most common ways that human being have been known to be influenced and persuaded to do something."
blog View source ↗
Scott Adams
Comedy"100 percent of effective people seem to have read Influence. In fact, it’s one of those things that when I meet somebody and they’re operating at a pretty high level, if you mention this book, they’ve all read it."
blog View source ↗
Charlie Munger
Finance & Investing"Charlie Munger recommended this book in the "Poor Charlie's Almanack" book."
Adam Robinson
Business & Entrepreneurship"Adam Robinson mentioned this book on "The Tim Ferriss Show" podcast."
book list View source ↗Alex Hormozi
Business & Entrepreneurship"Alex Hormozi recommended this book on Instagram."
book list View source ↗