Value Proposition Design
1 mentors recommend this
320 pages
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book giv
ISBN: 9781118968062
🎯 Who Recommends This Book 1
Steve Blank
Business & Entrepreneurship"Is a “must have” for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions."
blog View source ↗