Understanding Michael Porter

Understanding Michael Porter

by Joan Magretta

1 mentors recommend this 236 pages

Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.

ISBN: 9781422160596

🎯 Who Recommends This Book 1

Michael Mauboussin

Michael Mauboussin

Finance & Investing

"Terrific and easier to read than the (original) Porter work."

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"4/ I read the original Porter books, Competitive Strategy (1980) and Competitive Advantage (1985) and found them rich but not easy. I now recommend reading Joan Magretta's book, Understanding Michael Porter. Clear, concise, and well written:"

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