The Long Tail
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tai
ISBN: 9788493464264
🎯 Who Recommends This Book 3
Seth Godin
Business & Entrepreneurship"There aren’t many books I haven’t written that I wish I had written and this is one of them."
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Eric Schmidt
Technology"[The insights in this book] continue to influence Google's strategic thinking in a profound way."
Ev Williams
Business & Entrepreneurship"On the "books read" section of Ev Williams' GoodReads profile."
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