Rational Ritual
1 mentors recommend this
148 pages
"Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge."--BOOK JACKET.
ISBN: 9780691009490
🎯 Who Recommends This Book 1
Mark Zuckerberg
Business & Entrepreneurship"[About] how people process the world not only based on what we personally know, but what we know other people know and our shared knowledge as well."
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