Purple Cow

"@jonziskind @tferriss @ThisIsSethsBlog Thanks Jon. It’s such a great book. Personal ambition to meet Seth and ask him if we can turn the purple pink for another rendition 😉"

"About how you stand out in a sea of sameness."

"Only the unique get remembered."

"This is straight marketing advice: Your product has to be a purple cow—it has to be distinct to have any success."

"Make something that’s distinct enough that people want to talk about it."