Pre-Suasion

Pre-Suasion

by Robert Cialdini

5 mentors recommend this 432 pages

The author of the legendary bestseller *Influence*, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his *Influence* an iconic bestseller, Robert Cialdini explains how to capitalize on the ess

ISBN: 9781847941435

🎯 Who Recommends This Book 5

Naval Ravikant

Naval Ravikant

Business & Entrepreneurship
""Influence was fundamental and had a lot to teach. Presuasion is good but closer to a single-themed book.""
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"Good but closer to a single-themed book."
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"I just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did."
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"Good but closer to a single-themed book."

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Scott Adams

Scott Adams

Comedy

"Read Cialdini's new book, Pre-suasion, and thank me later."

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Alex Hormozi

Business & Entrepreneurship

"Alex Hormozi recommended this book on Instagram."

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Michael Mauboussin

Michael Mauboussin

Finance & Investing

"Fascinating and useful read. An instant classic."

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