Positioning
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done." "The first book to deal with t
ISBN: 9780071359160
🎯 Who Recommends This Book 6
Patrick O'Shaughnessy
Finance & Investing"“Positioning” is one of the most important books I’ve read. “The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.” E.g. this is how we came up with the term “Custom Indexing”"
tweet View source ↗"A really great book about communication."
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Aaron Levie
Business & Entrepreneurship"@hunteransley @paulg I mean not really. You can simultaneously have a great message (the left may not) but still have ways of framing it negatively (the right does). Great book on this:"
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Ev Williams
Business & Entrepreneurship"On the "books read" section of Ev Williams' GoodReads profile."
book list View source ↗Michael Hyatt
Business & Entrepreneurship"Michael Hyatt recommended this book on his website."
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