Focus
3 mentors recommend this
320 pages
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
ISBN: 9780788168574
🎯 Who Recommends This Book 3
Ben Horowitz
Business & Entrepreneurship"Focus by Al Reis is a excellent on branding, naming, and marketing."
blog View source ↗"Excellent [book] on branding, naming, and marketing."
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Ev Williams
Business & Entrepreneurship"On the "books read" section of Ev Williams' GoodReads profile."
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Michael Hyatt
Business & Entrepreneurship"Michael Hyatt recommended this book on his website."
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