Contagious
1 mentors recommend this
244 pages
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 millio
ISBN: 9781451686586
🎯 Who Recommends This Book 1
Changpeng Zhao
Finance & Investing"A must-read for all product designers and marketers, and a lot of people in our team have taken the lessons in this book to heart."
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