Blue Ocean Strategy
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplore
ISBN: 9789864175352
🎯 Who Recommends This Book 7
Aaron Levie
Business & Entrepreneurship"Four good books that I would highly recommend reading"
blog View source ↗"[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company."
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Russell Brunson
Business & Entrepreneurship"Every new entrepreneur should read THESE 5 books!!! - Outwitting the Devil by Napoleon Hill & @sharonlechter - Lost and Founder by @randfish - Behind the Cloud by @Benioff - Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne - Remote by @jasonfried & @dhh"
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Tim Ferriss
Media & Journalism"Study Blue Ocean Strategy."
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Daymond John
Business & Entrepreneurship"One of Daymond John's answers to "most-gifted or recommeded books?"
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Patrick Bet-David
Business & Entrepreneurship"Patrick Bet-David recommended this book on his website."
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